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A Partnership to Advance Private Market Technology
Juniper Square, a fund operations partner to more than 2,000 private markets general partners (GPs), announced today a strategic investment from Nasdaq Ventures. Alongside the investment, the two companies will establish a partnership aimed at advancing integrated data and liquidity solutions for private fund managers.
The announcement comes just months after Juniper Square disclosed a $130 million Series D financing round in June. Together, these developments underline the firm’s growing role in building infrastructure for private markets.
Nasdaq and Juniper Square Align on Vision
For over a decade, Juniper Square has built tools to help GPs strengthen their firms through software and services. The company’s leadership highlighted that Nasdaq shares its goal of making private markets more efficient and transparent. By combining Nasdaq’s extensive data with Juniper Square’s purpose-built platform, both firms see an opportunity to deliver a system that helps managers raise and manage private capital with greater speed and clarity.
Nasdaq Ventures, the global venture investment arm of Nasdaq, has focused on supporting technology that advances market infrastructure and financial services since its launch in 2017. Its decision to back Juniper Square reflects an acknowledgment of the growing importance of data-driven tools in private markets. Gary Offner, head of Nasdaq Ventures, emphasized that firms raising and deploying capital are increasingly dependent on real-time insights, making platforms like Juniper Square essential for the sector.
Growing Demand for Data Solutions in Private Markets
Private market investment has expanded significantly over the past decade, and with that growth, general partners are facing mounting pressure to improve visibility, streamline fundraising, and provide enhanced reporting to limited partners. Juniper Square’s technology already supports more than 40,000 funds and $1 trillion in LP capital, connecting over 650,000 investor accounts worldwide.
The company’s platform brings together fund administration, data, and investor services into a single system. This model allows managers to operate more efficiently while giving investors improved access to information. With the added backing and partnership of Nasdaq, Juniper Square aims to extend these capabilities further—particularly in areas such as liquidity solutions and secondary transactions.
Addressing Liquidity and Transparency Challenges
Liquidity in private markets has long been a challenge. Secondary markets, while growing, remain less standardized compared to public market activity. The collaboration between Nasdaq and Juniper Square is expected to focus on tools that could ease these challenges. By integrating data with fund operations software, the companies believe they can create solutions that support smoother secondary transactions and more transparent reporting.
This approach aligns with a wider trend in financial technology. As investors demand more transparency and quicker access to information, fintech platforms are increasingly being looked to as the answer. Juniper Square’s move to incorporate artificial intelligence and integrated services signals its intent to stay ahead of that demand.
Strategic Momentum Following Series D
The Nasdaq Ventures investment follows Juniper Square’s Series D financing round of $130 million earlier this year. That funding round underscored investor confidence in the company’s ability to provide infrastructure that supports private market growth. Adding Nasdaq as both an investor and a partner marks another milestone in the firm’s trajectory, enhancing its position in a competitive space.
Industry observers point out that partnerships like this reflect how private markets are evolving. Where once fund operations relied heavily on manual processes, the emphasis today is on technology-driven solutions. The Juniper Square–Nasdaq collaboration is an example of how established market operators and innovative platforms can combine strengths to deliver the next generation of tools for asset managers.
Looking Ahead
Juniper Square has built its reputation on connecting limited partners and general partners through technology that manages fundraising, reporting, and operations. With Nasdaq’s backing, the company intends to scale its capabilities in AI-powered solutions, data integration, and liquidity infrastructure.
For private market managers, the promise of more efficient tools comes at a critical time. Investor expectations are rising, regulatory standards are tightening, and the demand for transparency is stronger than ever. Companies that can deliver streamlined operations and clear data access are likely to gain significant traction.
Juniper Square and Nasdaq’s partnership signals a step toward meeting those needs on a larger scale. While the financial details of the investment were not disclosed, the strategic implications are clear: the two firms are aligning resources to deliver technology that could become central to how private markets operate in the years ahead.
