6 reasons why Finance is important in today’s business?

header image

As the term suggests, finance is the available cash that makes an organization can use. Whether you want to start a business, or expand an existing one, add more pieces of equipment or develop new products, finance is the core of every business organization today. Liquid money is important to run the day to day operations for the organization. Right from the smallest spending to huge business expenses, finance is a must. Agree?

Well, yes. But, is that enough to run a business venture successfully and without fail? I don't think so.

Businesses today are extremely fragile. Organizations invest an enormous amount of money in order to keep their business running and fully functional. But you cannot just keep on spending lavishly or not spend at all. Now for one, it can be said that finance is the fuel of business today, but its management is equally important for organizations to emerge successful. Only when you add proper management to the field of finance, can you reap it's benefit?

While this might not convince you about the importance of financial management in every business, I will magnify the same. But, before getting into the importance of financial management for every business, let's see what does the term actually means?

Financial Management

Undoubtedly, finance is one of the most important aspects of a business. With huge funds, daily cash flow and continuous transaction, managing and monitoring all of the above turn necessary. As a matter of fact, managing finance is influential when it comes to making decisions. For instance, if the organization has greater funds, a part can be used for investment purposes and similarly, if the organization has funds lesser than the threshold value, it is important to put unnecessary spending to a stop.

To be specific, financial management helps the organization determine what to spend, where to spend and when to spend. It gives a better view of the financial status of the organization, which further outlines the financial processing of the same.

Taking this discussion forward, we highlight six reasons why financial management is important for your business?

Why Financial Management?

  • Generate Money

To start a business, you would need money. It is obvious that to make the first step and launch your business, capital investment is required. Further, as you move up the timeline, getting materials, hiring professionals, marketing and testing, every single step would need financial management.

  • Organize Operations

Businesses generate enormous amounts of money every day. This money has to be used further to pay bills, delegate funds, invest in multiple engagements and monitor all. Managing the inflow and outflow of money within your organizations is important. Failing the above, it becomes tough to allocate funds efficiently and effectively. Not to forget that irregular flow of money can turn a business insolvent.

  • Manage Cash Flow

Having excessive funds is at fatal as having lesser ones. For an organization to be carried on with their day to day processing, it becomes imperative to manage the cash flow. In case you have higher funds and you aren't using it as needed, it signifies wastage of resources. For an enterprise that has surplus cash, putting them to use and investing in significant engagements would yield better returns and help them expand their business.

  • Strategize Funding

Of course, you would want to allocate funds and use it to map the expenses that take place on a regular basis. However, spending any or every cash without proper planning is not wise. You need to keep track of the expenses, monitor the frequency and then decide how to spend and how much to spend. At times, it is important to cut down extra costs and reduce expenses. And this can only be done when you manage your financial undertakings effectively. It is advocated that companies must have sufficient funds to deal with situations of monetary crisis.

  • Outline Long Term Goals

Organizations work to grow and scale their business high. To do so, it is important to have significant future goals that the organization aims to accomplish in a span of five or ten years. Financial Management helps an organization achieve its goals without fail. Consider that you have planned to expand your organization to three new cities. While actually implementing the plan, you run out of money. This wouldn't have happened had you managed your organization's finance and then executed. Pre-planning and working on the available cash of the organization helps you eliminate the future possibilities of crisis while moving ahead to attain your goal.

  • To Sustain Economic Downturn

If you look at the growth graph of an organization, you will never find one that rises straight or is without any bends. The growth of the cycle of business organization is a mix and merge of highs and lows which of course could be due to various reasons. Recession, depression, boom or failure, all add up to the fall of a business. With sufficient finance and significant financial management, it becomes easier for the organization to walk down the business cycle. No matter how bad the situation is, they are always ready to face the problem and bear the consequences without being under the threat of shutting down. Failure-proof financial management plans help the organization thrive even know adverse economic conditions.

Final Word

Having said all of the above, it is clear that as much as finance is important for your business, so is the management. Right from collecting funds to allocating and spending them, organizational leaders must have a transparent view of all financial undertakings within their organization and likewise, indulge in planning for efficient utilization of available resources.

Author Profile-

Nikhil Bansal is the CEO and Founder of Apptunix, a leading Mobile App Development Company helping businesses in streamlining their processes with powerful and intuitive mobile apps. With extensive experience in iOS app development, he has established himself as a highly-focused Solution Architect and UX expert, the one who is always ready to make efforts in the direction where technology blends with lives.